Yankee fans are pushing through the turnstiles in the Bronx at a faster rate this year, as the team disclosed it made nearly $258 million in ticket and suite sales through June 30.
The club reported $257.6 million in ticket sales for the first three months of the 2024 season and while that figure lags the first half of last season by about $3 million, the Bombers had six fewer home games in the period this year. The club also sold more tickets since the start of the calendar year—totaling $162 million—than it had at this point in 2023, suggesting fans were drawn in by the team’s excellent start to the season and the presence of two of the game’s best players, Juan Soto and Aaron Judge.
While the disclosure covers all ticket sales booked for the current season through June—some of that money is for games yet to be played—the club is seeing greater average attendance over 2023 so far. The Yankees opened the current campaign having sold $199 million of tickets ahead of its home opener.
The club discloses its ticket and suite sales figures in a regulatory filing because the proceeds are used to guarantee the bonds sold to finance construction of the current Yankee Stadium. A team spokesperson didn’t immediately reply to a request for comment.
Even with just 38 of its 81 home games played through June, the team neared its total ticket sale tally of last year, when it sold $279 million over a disappointing season. Yankee fans spent $345 million to get into games in 2022, the last year the Bombers made the playoffs. The club probably made the most ticket revenue in the current facility in 2009, its last championship season and first in the new stadium, with about $400 million in sales then, according to data compiled by Fitch Ratings.
The ticket sale disclosure doesn’t address other forms of revenue the team gets from the stadium—from parking and concessions, for example—or outside the gates, such as media rights and apparel sales. The Yankees generate the most revenue of any baseball club, earning $720 million in 2023, according to Sportico’s MLB valuations, and the club is worth $7.93 billion, making it the third most-valuable in the world, per Sportico.
