The Kelce brothers continue to make bank on being themselves. Travis, the Kansas City Chiefs tight end, and Jason, ESPN’s newest NFL analyst, are bringing their “New Heights” podcast to Wondery, Amazon’s podcast production company.
The brothers signed a three-year, $100 million deal with the audio firm. The first episode under the new agreement will launch on Wednesday. Wondery will provide global distribution of the show, though Wave Sports + Entertainment will continue its production.
“We love this show, and the fan base that has grown with us over the last two seasons,” the brothers said in a press release. “Wondery understands the shared vision and will offer a wealth of experience and resources … We are thrilled to start Season 3—see you soon, 92%ers!”
(For the unfamiliar, the “92%ers” is a reference to their audience where 92% of it listens for football, and the remaining 8% listen for Taylor Swift, Travis’ very famous pop singer girlfriend.)
Sportico reached out to Wondery for further comment.
In a lengthy July 31 report about the handful of moneymakers in the podcast world, The Wall Street Journal reported the Kelces were “seeking a deal in the $100 million range” and were in talks with Wondery. The show, which the brothers launched in 2022, was the No. 1 podcast on Apple and Spotify during the NFL season, an impressive feat considering that the Kelces weren’t just talking about football or significant others. Back in March, the show won Podcast of the Year at the 2024 iHeartPodcast Awards.
“New Heights” will be translated to different languages to reach listeners in Germany, the U.K., Mexico and Brazil—countries where Wondery said there is “immense listening growth.” Those are also countries where the NFL itself has established footprints—or in the case of Brazil will start to build one on the heels of the league’s first regular-season game in the country next week when Jason’s former team, the Philadelphia Eagles, play the Green Bay Packers in São Paulo.
Though the new pact is lucrative, the podcast won’t pull either Kelce from their day jobs just yet. Travis is set to begin his 12th NFL season in Kansas City as the Chiefs hope to become the first team to win three straight Super Bowls. According to Sportrac, Travis has earned over $75 million thus far in his career.
Jason, meanwhile, is a former center who spent his entire 13-year career in Philadelphia before retiring in the spring. A sixth-round pick in 2011, he joined ESPN as an analyst for Monday Night Countdown in April. Sportrac listed Jason’s NFL career earnings at just under $82 million.
