Saudi Public Investment Fund Backs Electric Motorsports Series
Saudi Arabia’s Public Investment Fund (PIF) has expanded its footprint in the world of electric motorsports…
Motorsports
Latest News
Liberty CEO Expects Vegas F1 Event to Generate Big Revenues
The Las Vegas Grand Prix is unlike any party that its owners have thrown. It’s also an experiment for parent…
Opinion
Formula 1 Zooms Into America’s Sports Marketing Conversation
Today’s guest columnist is Peter Spartin, head of commercial development and strategy for the Aston Martin…
Las Vegas Grand Prix Adds F1-Sized Wrinkle to UNH Women Hoops’ Visit
Formula 1’s Las Vegas takeover is expected to impact the local casino industry, hospitality spending and…
Formula 1 Reels in $887M in Q3 Ahead of Las Vegas Grand Prix
Formula 1 is speeding into one of its biggest events ever after a record-breaking third quarter. Parent…
Red Bull’s Max Verstappen Clinches 2023 F1 Title in Qatar
Max Verstappen has clinched his third straight Formula 1 title at the Qatar Grand Prix. The championship has…
The $560M Challenge of Turning the Las Vegas Strip Into an F1 Race Track
A version of this story first appeared in the Aug. 16 issue of The Hollywood Reporter…
Verstappen Chases F1 Record and U.S. Fans at Belgian Grand Prix
Red Bull’s Max Verstappen arrives at the Belgian Grand Prix chasing his eighth straight win, which would…
Verstappen Aims for Seven at Hungarian Grand Prix, Hamilton Takes Pole
Heading into Sunday’s Hungarian Grand Prix, Max Verstappen holds a dominating lead in the points race as he…
NASCAR’s Chicago Street Race Made Possible by Simulation Tech
The road to the finish line at NASCAR’s first street race stretches back to November 2020, when a…
F1 Team Values 2023: Ferrari on Top at $3.1B, Average Hits $1.5B
Max Verstappen cruised to a comfortable victory this month at the Canadian Grand Prix. It continued a…
Ferrari Dethrones Toyota in Historic Return at 100th Le Mans
Ferrari’s long-awaited return the 24 Hours of Le Mans ended in celebration after the Italian manufacturer…
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