Ally Becomes Founding Partner of Women’s 3-on-3 League Unrivaled
Ally Financial is adding Unrivaled, a new, 3-on-3 women’s basketball league co-founded by WNBA stars Breanna…
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New Balance Partners With WNBA to Advance Women’s Sports
New Balance and the WNBA have inked a multiyear partnership to promote women’s sports through various…
Average Pro Team Sponsorship Value Nearing $1M, per Study
A new report finds that the average professional sports team sponsorship deal across seven featured North…
Man United and Snapdragon Unveil 2024-25 Home Jerseys
Manchester United revealed its new home jersey for the 2024-25 season on Monday, a shirt that features the…
UFC, Saudi Arabia Agree to Title Sponsorship of UFC 306 at Sphere
UFC has sold its first-ever event title sponsorship to an offshoot of the Saudi Arabian government, the…
Jersey Patches Offer College Sports a Major Revenue Opportunity
Multibillion-dollar broadcasting rights deals, NIL agreements and a landmark settlement for compensating…
Formula 1 Prospect Tapped as Recruiting Tool for IES Holdings
Jak Crawford, a 19-year-old Formula 2 driver for the DAMS Lucas Oil team and a young driver for Aston Martin…
Angel City FC Adds Jennifer Garner’s Once Upon a Farm as Partner
Angel City Football Club (ACFC) and actress Jennifer Garner’s children’s nutrition company, Once Upon a Farm…
Creator Platform Passes Leans Into NIL to Grow Its Business
For a creator monetization platform like Passes that is trying to grow, having financial investments from the…
Under Armour Signs USA Football Deal, Eyeing Olympic Flag Debut
Ahead of flag football’s Olympic debut in 2028, USA Football announced a multiyear partnership with Under…
WNBA’s Mystics, Robinhood Agree to Jersey Patch Deal
The Washington Mystics have partnered with stock trading platform Robinhood (Nasdaq: HOOD), marking the…
NHL Team Sponsorships Hit Record $1.4B for Season, up 10%
The Stanley Cup Final kicks off Saturday with questions about how many people will watch Florida and…
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