Sportradar and UEFA have extended and expanded their betting data relationship, which covers some of the biggest soccer matches in Europe.
Under the new three-year deal, Sportradar will continue to exclusively distribute UEFA’s gambling data for the governing body’s events through the 2026-27 season—including Champions League, Europa League, women’s Euros 2025, and qualifiers for both the 2026 men’s World Cup and 2028 Euros, the company said. Sportradar is also adding new rights to sell data to non-betting media partners. It will have those rights on a non-exclusive basis, sharing them with UEFA’s internal operations.
Also in this new deal: Sportradar will have rights to sell “advanced tracking” data, which the company says it will use to enhance its AI products. That means Sportradar will be selling data collected by rival Genius Sports, which recently inked a separate UEFA deal to collect player movement data via cameras it will install in more than 140 stadiums.
The UEFA/Sportradar relationship now covers more than 900 matches each season. Financial specifics of the new relationship weren’t released.
The Champions League is one of the biggest and most watched soccer events of the year. Its championship game, won this year by Real Madrid, routinely reaches more than 400 million people worldwide. The men’s Euro tournament, currently underway, is also breaking viewership records in the U.S.
The three-year length of the Sportradar deal is intentionally designed to get UEFA’s data rights cycle in line with its media rights, many of which are also up after the 2026-27 season.
Founded in 2001, Sportradar’s portfolio of partners includes the ATP, NBA, NHL and MLB. The company reported revenue of about $953 million (€877.6 million) in 2023, a 20% jump from the prior year.
