NFL Fans Are Next Target of Trend Genius’ Olympic-Tested Ad Tech
Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around…
Genius Sports
Sportradar Hints at Acquisition. Could Endeavor Arm Be a Target?
Sportradar is evaluating potential acquisitions as the sports betting data and analytics market seems destined to consolidate into two competitors. During Tuesday’s…
Premier League’s New Offside Tech to Use Genius Sports Platform
As the Premier League prepares to institute semi-automated offside decision-making this season, every EPL team will use a Genius Sports computer vision system in its…
Genius Sports Projects 20% Growth With NFL, EPL Deals Locked Up
Data and analytics provider Genius Sports posted better-than-expected revenue of $95.5 million in the second quarter of 2024, and it told Wall Street it predicts annual…
Premier League Extends Genius Sports Data Deal Into 2029
Genius Sports has locked up the official data rights to all of English soccer through the 2028-29 season, as previously reported negotiations with Football DataCo over…
Olympic Tweet Data Helps Genius Lead Sports Stocks Higher in July
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. The Paris Olympics has so far been a…
Opinion
Powering the WNBA’s Meteoric Rise On and Off the Court
Rebecca Dyer is the director of business development and sales for Genius Sports. Two months into a historic WNBA season and amidst a flurry of broken records…
Exclusive
Sportradar, UEFA Expand Deal for Champions League Data
Sportradar and UEFA have extended and expanded their betting data relationship, which covers some of the biggest soccer matches in Europe. Under the new three-year…
Apax Partners Sells Final 10% Stake in Genius Sports
Genius Sports’ largest shareholder has sold its remaining shares, according to a Wednesday morning press release. British private equity firm Apax Partners had…
Genius Sports, UEFA Sign Player Tracking Data Deal
UEFA has tapped Genius Sports to provide player-tracking data for some of its club matches, including the Europa League, Nations League and European qualifiers. The…
Genius Sports Earn-Out Suit Points to Rising Post-Deal VC Fights
In 2021, Genius Sports proudly announced its acquisition of Spirable, a maker of dynamic ads for social media that allow, for instance, live betting odds to be updated…
Genius Sports’ Crystal Ball: Women Thrive, Data Delivers and AI Evolves
Today’s guest columnist is David Levy, chairman of Genius Sports and co-CEO of Horizon Sports and Experiences (HS&E).I am not a fan of boldfaced predictions, especially…
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