Peacock Adds 2.8 Million Subs During First Week of Paris Olympics
NBCUniversal mustered up an estimated 2.8 million Peacock subscribers during the first six days of the Paris Summer Olympics, a turnout that fell just shy of the 3…
NBCUniversal
Paris Olympics Average 30.7M Viewers on NBCU, Biggest Since 1994
The Olympic Flame had hardly been extinguished before chatter in the sports media space began swirling around the 2028 Los Angeles Games. But for all the goofy Hollywood…
NBC Begins Selling Off Bonus Ad Units as Olympics Ratings Soar
Having surpassed its ratings expectations thus far in the 2024 Paris Olympics, NBCUniversal has begun selling off some of the advertising inventory that had been held…
Exclusive
Olympic Ad Boycotter Had No TV Spending as NBC Sales Hit Record
C Spire, the Mississippi-based telecommunications company that announced it was canceling its ad buys in NBCUniversal’s Olympics coverage, doesn’t appear to have bought…
NBCU Bets on Paris Olympics to Help Boost Peacock
NBCUniversal’s streaming service Peacock launched with a big bet on the Olympics, The Hollywood Reporter writes. In January 2020, in Studio 8H in Rockefeller Center…
Team USA Taps Google as Paris Olympics AI Search Partner
When NBC “chief superfan commentator” Leslie Jones decides to learn about a new sport during her coverage of this year’s Paris Olympics, she will turn to Google Gemini…
NBCU Names iHeartMedia Exclusive Audio Partner of Paris Olympics
NBCUniversal inked a deal with iHeartMedia making it the exclusive audio partner for the Olympic Games Paris 2024, according to a report in Variety. Under the…
NFL Helps Peacock Book $1.1 Billion While Streamer’s Losses Narrow
Comcast’s streaming platform continues to see downstream effects from its exclusive coverage of a Jan. 13 NFL Wild Card game, as Peacock closed out the first quarter of…
NBC’s Paris Olympics Opening Ceremony Coming to IMAX
IMAX and NBCUniversal have signed a deal to bring live coverage of the Paris Olympic Games opening ceremony on July 26 to more than 150 giant-screen theaters in the U.S…
Olympics ‘Gold Zone’ to Stream on Peacock for 2024 Paris Games
Those who love watching NFL RedZone during the football season will see something quite familiar from NBCUniversal during the upcoming Summer Olympics. NBCU…
Amazon Wins NFL Playoff Game After 24% Audience Jump in TNF
A year after NBCUniversal’s Peacock took a crack at streaming the first NFL playoff game to be carried exclusively by a non-TV outlet, Amazon Prime Video will have the…
Peacock’s Exclusive NFL Playoff Game Drove Estimated 2.8M Sign-Ups
NBCUniversal’s Peacock deal to exclusively stream the NFL’s AFC Wild Card matchup between the Kansas City Chief and the Miami Dolphins delivered an end-zone spiking TD…
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