Opinion
Apple and Meta’s New VR Headsets Look Like a Sports Force Multiplier
Today’s guest columnist is Rick Burton of Syracuse University. A few weeks ago, I wrote a Sportico…
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Opinion
Sports Tech’s Evolution Is Starting to Feel Like ‘Rollerball’
Today’s guest columnist is Rick Burton of Syracuse University. Remember the 1975 movie Rollerball? The…
Opinion
The ACC Expands, and It’s All About (TV) Contracts
Today’s guest column is from Rick Burton of Syracuse University. When I served as commissioner of…
Opinion
NCAA Power Conferences Snap Up Schools in a Game of Risk
Today’s guest columnist is Rick Burton of Syracuse University. On a recent vacation to Montana, our…
Opinion
Motorsports’ Race to the Future Might Just Start on Gaming Screens
Today’s guest columnist is Rick Burton of Syracuse University. I got a press release recently from a…
Opinion
This Is Only a Test: Is Sports Business Ready for a VR-AI Tech Future?
Today’s guest columnist is Rick Burton of Syracuse University. I annually teach an esports class at…
Opinion
NBA’s 3D Virtual Reality Looks Like a Game-Changer for Younger Fans
Today’s guest columnist is Rick Burton of Syracuse University. “This is cool.” “Oh my…
Opinion
NHL Net Profit: Business Lessons From Gretzky’s Office
Today’s guest columnist is Rick Burton of Syracuse University, co-author of Business the NHL Way. The…
Opinion
Hey, Major League Baseball: Break the Gender Barrier
Today’s guest columnist is Rick Burton of Syracuse University. I teach an Honors Baseball class at…
Opinion
Knowledge Is Good, but What Topics Should NIL-Era Athletes Study?
Today’s guest columnist is Rick Burton of Syracuse University. Is it possible American universities are…
Opinion
Ready or Not, a Sports Parallel Universe Is Around the Virtual Corner
Today’s guest columnist is Rick Burton of Syracuse University. I’ve taught sport management classes for…
Opinion
Aussie Rules: Gender Equity in Pro Sports Finds a Haven Down Under
Today’s guest columnist is Rick Burton of Syracuse University. There’s a very funny comedian in…
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