Cristiano Ronaldo Claims 1 Billion Social Media Followers
Earlier this month, Cristiano Ronaldo became the first men’s soccer player to score 900 goals in a career. On Thursday, he broke a new record off the pitch by becoming…
social media
Paralympics’ Controversial TikTok Strategy Is Already Paying Off
After the 2024 Olympics’ viral success on TikTok, the Paralympic Games are ready for their own social media spotlight, beginning with the opening ceremony…
How ’Muffin Man’ and Other Olympians Became Online Stars
Norwegian swimmer Henrik Christiansen finished 25th (out of 25 finishers) in Friday’s 10k marathon race, but he’s still leaving Paris a winner. While the 27-year-old…
Exclusive
ESPN Signs Social Media Star Omar Raja to Multiyear Extension
Omar Raja will continue his dual role as a behind-the-scenes decision-maker as well as an on-screen voice for ESPN’s growing social media team under a recently signed…
These Are the Content Olympics. Here’s What I’ve Learned on TikTok
As you’ve likely seen, cardboard beds are back at the Olympic Village. But have you heard about the special mattress toppers certain athletes have gotten—or the fact…
Wave Launches Agency to Propel Sports Properties’ Social Growth
There has been a dramatic shift in the way social media works over recent years, with personality-follower relationships largely being replaced by platform algorithms…
WSC Sports Launches Next Gen AI-Powered Highlight Tools
WSC Sports has relied on so-called artificial intelligence technology since before AI became the tech buzzword du jour. Nearly a decade ago, the Israel-based startup…
The Masters TikTok Account Creates Mystique Equal to the Club
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. The Masters is on TikTok, believe it or…
Reddit Sports Data Seen as Revenue Stream Ahead of $6.5B IPO
[UPDATE, March 22: Reddit shares began trading Thursday, with the stock price jumping 48% in the first day.] The IPO of Internet chat board Reddit is the year’s…
ESPN Assembles All-Women Roster for Social Creator NetworkÂ
As part of ESPN’s online audience expansion efforts, the company has tapped 10 independent video creators for a monthslong collaboration program that will see them meet…
Four Tech Trends Will Define Sports Fan Experiences in 2024
The key to smart prognostication is vagueness. So it’s no surprise that Sportico went four-for-four on its 2023 tech predictions when we foresaw major changes coming to…
Top 24 Sports Business Follows in 2024, on X and Beyond
You don’t need to work for a digital media company to know that the internet fundamentally changed in 2023. Elon Musk’s destruction of Twitter in the name of X, followed…
More From Our Brands
Variety
‘Maixabel’ Director Iciar BollaÃn Unpacks ‘I’m Nevenka,’ About a Landmark Sexual Harassment Case in Spain
Rolling Stone
Kate Nash Announces New Tour With Shamir, Revenge Wife, and More
ArtNews
Whitney Biennial’s $100,000 Bucksbaum Award Goes to Nikita Gale, Whose Installation Meshed Sound and Mechanics
BGR
Google TV Freeplay just added 7 new live TV channels, including Bob Ross
SPY