Cristiano Ronaldo Claims 1 Billion Social Media Followers
Earlier this month, Cristiano Ronaldo became the first men’s soccer player to score 900 goals in a career. On Thursday, he broke a new record off the pitch by becoming…
Saudi Arabia
LIV Golf Lightens Lobbying as Congressional Focus Shifts to PIF
LIV Golf is clubbing down on its inside-the-Beltway play. This month, the Saudi-backed golf league reported second-quarter Congressional lobbying expenditures of…
Sporticast 361: Inside Saudi Arabia’s New Esports World Cup
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Ralf Reichert, CEO of the Esports World Cup Foundation, about the ongoing event…
UFC, Saudi Arabia Agree to Title Sponsorship of UFC 306 at Sphere
UFC has sold its first-ever event title sponsorship to an offshoot of the Saudi Arabian government, the latest example of Middle Eastern investment into combat…
Ronaldo to Invest in Wearable Technology Company Whoop
Cristiano Ronaldo is putting his money where his body is. The Portuguese soccer icon will invest and become an official global ambassador for Whoop, the wearable…
In Fading Esports Business, Saudi Money Still Flows
The global esports industry, which generated approximately $1.1 billion in revenue in 2021, is currently facing financial challenges as companies try to figure out how…
Saudi PIF Expands Into Tennis With ATP Partnership
Public Investment Fund (PIF), Saudi Arabia’s controversial sovereign wealth fund, is partnering with the Association of Tennis Players (ATP) in its latest push into…
WWE, Endeavor Shares Plunge on Saudi Investment Into PFL
Shares of WWE and UFC parent Endeavor group fell Thursday on heavy volume in apparent reaction to the Saudi Arabian PIF investing $100 million into MMA upstart league…
Endeavor Confronted With Saudi Sports Millions Through WWE Purchase
In about a month, Endeavor Group will close its purchase of WWE, combine it with UFC and spin it off into a separate company controlled by Endeavor, called TKO Group…
From Ronaldo to Mbappé: Saudi Soccer League Talk Dominates the Summer
“It’s going from a league that no one considered to one that everyone does,” says Adam Kelly. The IMG Media president is talking about the Saudi Pro League, whose…
How Women’s Soccer Turned Down Saudi Arabian Sponsorship—for Now
By former Australian national team member Moya Dodd’s count, the first goal of the 2023 Women’s World Cup came six months before the opening match. And it was an own…
Senate Grills PGA Tour Over LIV Deal, Ties to Saudis and China
Calling Saudi Arabia “the dominant owner” and telling PGA Tour COO Ron Price and policy board director Jimmy Dunne that Saudi money “is the reason why you surrendered,”…
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