Scottie Scheffler, Randy Moss Invest in Sports Fishing League
Scottie Scheffler typically tries to avoid landing in water hazards. But his new investment calls on him to make a splash. The No. 1 golfer in the world is…
golf
Topgolf Callaway to Split Into Two Publicly Traded Companies
Topgolf Callaway announced on Wednesday its intent to split into two separate publicly traded companies, with Topgolf set to be spun off as an independent…
Timberlake, Woods Turning Scottish Cinema Into Sports Bar
Justin Timberlake and Tiger Woods—or, technically, a luxury real estate development company in which they are shareholders—will be opening a new high-end sports bar in…
Sporticast 354: DeChambeau Finally Wins Over Golf Fans, Media
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Bryson…
Scheffler Arrested by Police Ahead of PGA Championship Second Round
Scottie Scheffler, the world’s top-ranked golfer, was handcuffed and put in the back of a police car about two hours before his scheduled second-round tee time at the…
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Commonwealth Sports Expands to Athlete Shares After Derby Jackpot
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Commonwealth Sports, a company that…
A Telecast Unlike Any Other: Inside the Masters’ $0 TV Deals
The Masters bills itself as “a tradition unlike any other,” and while the moniker may be debatable, there is at least one way the event sets itself apart from every…
The Masters TikTok Account Creates Mystique Equal to the Club
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. The Masters is on TikTok, believe it or…
A Patron’s Guide to the Masters, a Tradition Unlike Any Other
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Perhaps no major sporting event is…
PGA Tour Backs New Media Venture to Make Golf Look Cool
The PGA Tour has recently sought to attract younger, hipper fans, particularly by growing the game of golf online. Now it’s backing a startup to accelerate that effort…
Report: Drake and LeBron James to Invest in PGA Tour
Two of the biggest stars in sports and entertainment are taking a swing at golf. Rapper Drake and Los Angeles Lakers star LeBron James are strategic investors in…
Tiger Woods, TaylorMade Launch Sun Day Red Brand
Tiger Woods announced the next chapter for his apparel partnership would be with TaylorMade after 27 years with Nike. Woods revealed his new brand Monday at a press…
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