U.S. Open Sells $12.8 Million of Honey Deuce Drinks in 2024
The USTA announced that it sold 556,782 Honey Deuce signature cocktails during the 2024 U.S. Open. At $23 a pop, the organization made more than $12.8 million in revenue…
USTA
Sporticast 378: America Still Loves Its Football
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
Sporticast 374: The U.S. Open Is Back to Printing Money
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
U.S. Open Cash Spigot Flows as USTA Turns to Investments
The U.S. Open welcomed 216,029 fans over the past seven days to take in performances, practice rounds and qualifying, a 37% jump over the pre-tournament benchmark it set…
ESPN Splits Approach to Russia, Belarus Flags Due to Ukraine War
On Saturday afternoon, Belarusian-born Aryna Sabalenka will take on American teenager Coco Gauff in the U.S. Open women’s final. On the official ESPN broadcast, the…
Sporticast: How the USTA Turned Around a $200 Million COVID Shortfall
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the…
U.S. Open Powers USTA to Record Revenue, Cash Rebound
Nearly 158,000 people attended the U.S. Open’s Fan Week over the last six days to watch qualifying matches, practice rounds and organized performances, shattering the…
Tiffany & Co, USTA Sign Multiyear Partnership Renewal
The United States Tennis Association (USTA) said Tuesday that it has signed a multiyear partnership with Tiffany & Co. to continue to serve as the Official Trophy…
Sports Assets Remain Solid Amid Crypto Meltdown, Fitch Says
If this winter’s “Crypto Bowl” made you think the NFL might become too reliant on the techno-lucre, don’t worry. The implosion of cryptocurrency broker FTX and the…
U.S. Open Luxury Ticket Sales Boom, Riding Tennis’ Pandemic Popularity
Tennis participation has skyrocketed in the United States since 2020, and as a result, the U.S. Open has shifted its strategy, meeting the increased demand to watch the…
Opinion
The Power of the U.S. Open Goes Well Beyond Two Weeks in Queens
Today’s guest columnist is Lew Sherr, CEO and executive director of the United States Tennis Association. The U.S. Open is many different things to many different…
U.S. Open Ticket Sales Boom After Serena Retirement News
Tennis fans are rushing for one last opportunity to see Serena Williams compete as a professional tennis player. The 23-time Grand Slam singles champion—and…
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