Caitlin Clark, Fever Set Attendance Record With Olympians Watching
More than 500,000 fans have now watched Caitlin Clark’s record-shattering rookie season in person, setting a new attendance high for a WNBA team. The Indiana Fever…
Simone Biles
Simone Biles’ Post-Olympic Tour Could Make Millions
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Simone Biles broke her own record yet…
Sporticast 367: Team USA’s Gymnastics Swagger Strikes Gold
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a strong start…
U.S. Gymnastics Olympic Leotard Early Reveal Boosts GK Elite Brand
Gymnastics is rarely on the radar of most sports fans, but every four years, the sport takes center stage as arguably the most popular Summer Olympics competition. It…
Simone Biles’ Ex-Coach Looks to Launch Pro Gymnastics League
Former Olympic gymnastics coach Aimee Boorman is hoping to raise money through an equity crowdfund to stand up a “first of its kind” professional women’s gymnastics…
Simone Biles, Cowboys Are Netflix’s Latest Sports Docuseries Subjects
Netflix is getting into the Olympic spirit with its newest batch of sports documentaries, per The Hollywood Reporter. The streamer has partnered with the…
Athleta Adds Olympian Katie Ledecky as Apparel Partner
Athleta, a division of The Gap, signed swimmer Katie Ledecky to a five-year endorsement deal five months ahead of the start of the 2024 Summer Olympics in…
Simone Biles Makes History in Winning Eighth U.S. All-Around Title
Simone Biles just won another national title and made history. The gymnast delivered a strong performance at the U.S. Gymnastics Championships in San José…
Larry Nassar Abuse Survivors Reach $380 Million Settlement
The victims of former USA Gymnastics team physician and admitted sexual abuser Larry Nassar will receive a $380 million settlement, The Wall Street Journal reports. USA…
Prime
Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition
Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the…
Team USA to Join Simone Biles Tour, With One Exception—Suni Lee
The most decorated gymnast of all time, Simone Biles, is staging her own post-Tokyo tour, an endeavor usually presented by USA Gymnastics, and she’s taking most of her…
Simone Biles Shines Light on Mental Health but Could Be Less Marketable
Simone Biles competed in the women’s balance beam final yesterday, a dramatic return after she unexpectedly pulled out of the team event and subsequently withdrew from…
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