Why Is Everyone Wearing Patches at the U.S. Open?
In a wild first week of the 2024 U.S. Open, No. 74-ranked Botic van de Zandschulp upset Carlos Alcaraz, and the following night, No. 28-ranked Alexei Popyrin took out…
sponsors
Scrubs Maker Figs Bets on Team USA as Q2 Costs Rise
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening from its largest marketing effort to date: outfitting Team…
NHL Teams Tally $1.28B in Sponsorships Led by Credit and Booze
In the run-up to Warner Bros. Discovery’s first-ever Stanley Cup Final and on the heels of a 2% audience boost throughout the playoffs, the NHL has put together a banger…
NBA Teams Soak Up Record $1.4 Billion in Tequila, Tech Sponsorships
In a season marked by record-setting attendance figures, the NBA in 2022-23 raked in $1.4 billion in team sponsorship revenue, up $100 million, or 10.5%, from the…
Michelob Ultra Backs Women’s Sports Network as First Sponsor
Fast Studios’ Women’s Sports Network has its first sponsor in Anheuser-Busch’s Michelob Ultra. The light beer brand is partnering with the fledgling network in a…
NWSL Looks Ahead From Controversy With Multiyear Adobe Deal
The NWSL has agreed to a multiyear partnership with computer software giant Adobe, which the league announced Tuesday. This marks the league’s first new partnership in…
NWSL Championship Lands in Primetime After Ally-CBS Deal
The NWSL’s championship match will air in primetime this October, a first for the 10-year-old league, reflecting viewership momentum and sponsor commitment. The…
NWSL Challenge Cup Bonuses Multiply With UKG Sponsorship
The winners of the NWSL’s Challenge Cup will walk away with bonus checks 10 times bigger than expected thanks to the tournament’s first presenting sponsor, UKG. As part…
NWSL Lands Delta Air Lines as Official Travel Partner
The National Women’s Soccer League and Delta Air Lines have agreed to a multiyear partnership that brings the global air carrier on board as the league’s first official…
Sponsors Caught in Crossfire of Divisive U.S. Soccer Election
The U.S. Soccer Federation’s upcoming presidential election has put sponsors in an uncomfortable position, as former president Carlos Cordeiro, who resigned two years…
Exclusive
Athletes Unlimited Adds EY Sponsorship Ahead of Basketball Debut
Global professional services provider EY has joined Athletes Unlimited’s sponsor roster for the league’s first two sport seasons in 2022, starting with its inaugural…
NWSL Renews Nike Deal as Tumultuous Season Comes to Close
The National Women’s Soccer League, beset by a scandal that shook the league to its core, is ending the season with a jolt of positive news, announcing a long-term…
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