MLB Playoff Batting Helmets to Host Strauss Decal in Branding First
MLB helmets will sport a decal advertising European workwear outfitter Strauss this postseason as part of a new, four-year partnership that will also bring the German…
sponsorship
Tennis’ Most Unusual Player Doesn’t Need a Sponsor—or Game Plan
“I don’t want to talk about the next round or whatever,” Adrian Mannarino said as soon as he walked into the interview room after his first-round U.S. Open win on…
Angel Reese Pieces Together Namesake Candy Deal With Hershey
Angel Reese is not only a double-double machine on the court, but she’s proving to be a marketing phenomenon as well. The Chicago Sky forward is now an official…
Formula 1 Prospect Tapped as Recruiting Tool for IES Holdings
Jak Crawford, a 19-year-old Formula 2 driver for the DAMS Lucas Oil team and a young driver for Aston Martin Aramco F1 team this season, is partnering with IES Holdings…
Angel City FC Adds Jennifer Garner’s Once Upon a Farm as Partner
Angel City Football Club (ACFC) and actress Jennifer Garner’s children’s nutrition company, Once Upon a Farm, have announced a multiyear partnership. Garner’s…
Messi’s MLS Jersey Sales Soar as His Business Empire Expands
For the second year in a row, Lionel Messi’s Inter Miami No. 10 jersey ranks No. 1 on the list of top-selling Adidas MLS jerseys on MLSstore.com, the league said…
WNBA Investigating $100K Bonus to Each Las Vegas Aces Player
The WNBA has opened an investigation into the $100,000 bonus payments to each Las Vegas Aces player that were revealed on Friday, the league confirmed late Saturday…
Financial Services Firm Broadridge Boosts US Rowing With Job Pipeline
Winning an Olympic medal represents the pinnacle of athletic achievement, but it often comes with a significant cost. Many athletes rely on sponsorships with brands…
Cleveland Browns Win $100K in Pizza Mistaken Identity Case
The Cleveland Browns scored a legal victory last Thursday when the Court of Appeals of Ohio held that a pizzeria must pay for a sponsorship agreement it says it never…
NFL Draft Houses Open Doors to Offseason Sponsorship Haul
The Los Angeles Rams will conduct their NFL Draft operations this week from a 9,150 square-foot contemporary estate in Hermosa Beach, Calif. And if their glitzy digs…
Lionel Messi, Inter Miami Join in Multiyear Deal With Lowe’s
Lionel Messi’s popularity in the United States runs deep and seemingly touches almost every industry. His latest collaboration is with Lowe’s, the home improvement…
MVPIndex Taps Ex-Celtics Exec in Sponsor Data Arms Race
Sponsorship measurement and valuation company MVPIndex recently hired former Twitch and Boston Celtics executive Richie Smith as SVP, revenue, as the firm looks to…
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