Fanatics Unveils NHL Jerseys, Touts Collaborative ApproachÂ
Fanatics unveiled its on-ice NHL uniforms on Wednesday, a landmark moment for the company that’s taken on new urgency in the last few months. Embroiled in the mess…
Nike
Nike, Hyperice Team Up on Wearable Tech for Athlete Recovery
Nike and health technology company Hyperice have teamed up on two pieces of wearable technology focused on both athlete warmup and recovery, Footwear News…
Analysts Cautious About Nike Ahead of Q4 Earnings Report Next Week
Analysts are skeptical about Nike’s potential to show improvement in the short term, according to a report from Footwear News. Ahead of the company’s fourth quarter…
Fanatics to Debut NHL Jerseys With Little Margin for Error
The upcoming NHL Draft will mark a career milestone for dozens of young hockey prospects. It will also be a seminal moment for one of sports’ most ubiquitous…
Dick’s Sporting Goods Stock Surges Amid Positive Outlook
Dick’s Sporting Goods Inc. ($DKS:NYSE) shares surged 17% Wednesday morning, after the sporting goods retailer reported comparable sales growth of 5.3%, ahead of the…
Caitlin Clark Inks Endorsement Deal With Wilson Sporting GoodsÂ
Caitlin Clark has inked a multiyear partnership with Wilson basketball, the sporting goods company announced Tuesday morning. The Indiana Fever guard will be tasked with…
Nike Reveals WNBA Star Sabrina Ionescu’s New Signature Shoe
After delivering a hit in March 2023 with the Nike Sabrina 1, the athletic giant is set to release the second signature shoe for WNBA star Sabrina Ionescu, according to…
Nike’s Defense in ‘Ballin’ Lawsuit Nets Attorneys’ Fees
A federal judge in Texas last week awarded Nike $25,000 in attorney’s fees for its successful defense of a lawsuit that accused the apparel giant of stealing the word…
WNBA Star A’ja Wilson Is Getting a Nike Signature Shoe
WNBA star A’ja Wilson is now a Nike signature athlete, according to Footwear News. The athletic giant announced on Saturday morning that Wilson — a two-time…
MLB Uniform Saga Ends With Alterations for Next Year
The controversial uniform saga involving Major League Baseball and two of its biggest partners, Nike and Fanatics, seems to be nearing a close. On Friday, MLB formally…
Sporticast 342: Global Stars, Soccer Clash in Wrexham-Necaxa Deals
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the collision of…
MLBPA Rips Nike Amid Changes to Controversial Uniforms
In a sternly-worded memo that squarely blamed Nike for baseball’s controversial new uniforms, the MLB Players Association told players on Sunday that changes would be…
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