Jordan Brand Appoints Aflac’s Shannon Watkins as CMO

After a lengthy search process, Shannon Watkins has been named the new chief marketing officer for Jordan Brand. The former chief brand and marketing officer at Aflac…

• By
  Eric Jackson
• Executives
• May 2, 2022 9:43 am

Jordan Brand’s Craig Williams Focused on Supporting the Black Community

Like many of Jordan Brand’s most loyal consumers, Craig Williams, who assumed the president role in January 2019, vividly remembers lacing up his first pair of NBA icon…

• By
  Peter Verry
• Commerce
• Feb 7, 2022 1:48 pm

UCLA Wins Early Round With Under Armour in $200M Court Case

Almost a year to the day UCLA first sued Under Armour for beach of their 15-year, $280 million contract, a Los Angeles superior court on Thursday issued a tentative…

• By
  Michael McCann, Eben Novy-Williams
• Analysis
• Aug 27, 2021 2:55 pm

Dak Prescott Is Reportedly Leaving Adidas for Jordan Brand

Dallas Cowboys quarterback Dak Prescott is reportedly making moves from Adidas, Footwear News reports. According to ESPN’s Adam Schefter, the pro football player is…

• By
  Claudia Miller
• Sponsorship
• Jun 10, 2021 4:42 pm

Jordan Brand Made Denny Hamlin a Special Air Jordan 1 for Racing

Michael Jordan’s signature sneakers are typically made for the basketball courts, but for Jordan Brand’s latest creation, a popular Air Jordan silhouette has been…

• By
  Victor Deng
• Sponsorship
• May 17, 2021 4:50 pm

Under Armour Launches Curry Brand With Eyes on Nike’s Jordan

After changing the game of basketball from beyond the arc and taking his talents from Nike to Under Armour in 2013, Stephen Curry is getting his own brand with the…

• By
  Randall Williams
• Commerce
• Nov 30, 2020 10:59 am