Cowboys’ Prescott Signs Record Contract Worth $60M Per Year
Dallas Cowboys quarterback Dak Prescott signed a four-year, $240 million contract extension hours before the team kicked off its 2024 season against the Cleveland Browns…
Dallas Cowboys
How NFL Teams and Owners Make Their Money
MLB might be America’s pastime, and the Premier League has the biggest global reach of any sports league. But when it comes to making money, the NFL is the undisputed…
Sporticast 371: Sports Has Its First $10 Billion Franchise
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams are joined by Sportico colleague Kurt Badenhausen to discuss his latest NFL valuations. The…
Most Valuable NFL Teams 2024: Cowboys First to Top $10 Billion
The Dallas Cowboys have not been to the NFC Championship Game in 28 years, and their resume includes 13 losses in 18 playoff games since that last appearance—including a…
Jerry Jones Avoids Witness Stand With Paternity Trial Settlement
During a jury trial in Texarkana, Texas, Tuesday in which a 27-year-old woman contended Dallas Cowboys owner Jerry Jones is her father and where Jones has countersued…
Micah Parsons Brings ‘No Excuse’ Rule From Cowboys to B/R
On the 13th floor of the Warner Bros. Discovery offices in downtown Manhattan, Micah Parsons walked into a large co-working space where the Dallas Cowboys star received…
Mahomes, Allen and Burrow Will Draw Billions in Ad Dollars in 2024
This story appears in Sportico‘s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Picture Cleveland Browns defensive end…
Sporticast 329: Stephen A. Smith, Cowboys and Other SXSW Notes
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams break down their three days in Austin at the SXSW Sports track, including keynote…
Cowboys-Backed Legends Funded Team’s $1.15B Stadium: Day 3 at SXSW
In October of 2008, the Dallas Cowboys teamed with the New York Yankees and Goldman Sachs to launch Legends, a hospitality company that later expanded into other…
We Sued the League for $700M: How the Cowboys Reshaped the NFL
The Dallas Cowboys are one of the biggest brands in pro sports across the world, but the franchise had to overcome barriers to achieve that feat. One of them was the NFL…
Sporticast 324: Is $405 Billion a Lot? Or a Little?
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Sportico‘s list…
Most Valuable Sports Teams 2024: Cowboys, Warriors Score Top Spots
The Dallas Cowboys entered the NFL playoffs with Super Bowl dreams, but like many recent postseason trips, it ended in a nightmare for America’s Team, as the Cowboys…
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