Coach Prime Hype Peters Out as Colorado’s TV Ratings Crater
Deion Sanders may be able to play the transfer window like a fiddle, but in his second year as the head coach of the Colorado Buffaloes, the former NFL standout seems to…
Deion Sanders
Headset Insurance: Aflac Can Duck Out of CU Deal If Deion Departs
Aflac’s six-year sponsorship deal with the Colorado Buffaloes, which includes the insurance company’s logos adorning Deion Sanders’ headset, contains early termination…
Colorado’s Deion Limelight Trumps $700K Bonus for North Dakota State
In May 2016, the athletic directors of Colorado and North Dakota State signed an agreement for a football game between their programs to be played on a Saturday some…
Ex-Deion Sanders Assistant Claims He Lobbied Saudi PIF for Buffs’ NIL
Deion Sanders’ brand has reached much further than anyone could have anticipated, if a former Colorado football staffer is to be believed. According to a post on…
Shilo Sanders Scores Partial Dismissal of Bankruptcy Lawsuit
A federal bankruptcy judge in Colorado Thursday dismissed some of the claims brought by security guard John Darjean against University of Colorado safety Shilo Sanders…
Shilo Sanders’ Bankruptcy, Legal Woes Complicate NIL Story
University of Colorado safety Shilo Sanders has petitioned a federal bankruptcy court to help him address more than $11 million in debt stemming largely from a civil…
Amazon Renews ‘Coach Prime’ for Season 3, Greenlights Sports Docs
Coach Prime has been renewed for a third Season at Amazon Prime Video, Variety reported. The docuseries, which centers University of Colorado Boulder football coach…
Deion, Colorado Still Haggling Over Nike Co-Branding Deal
The University of Colorado, Deion Sanders and Nike have spent the last half year negotiating formal authorization to sell co-branded apparel, one that a school…
Deion Sanders Drives 51% Jump in Colorado Multimedia Revenue
The revenue the University of Colorado generates from its multimedia rights (MMR) jumped 51% in Deion Sanders’ first year as the Buffaloes head football coach. CU’s…
Jackson State Mum on Diddy’s Donation in Wake of Sex Suit
At the start of the season, Jackson State University’s football team received a $1 million check from Sean “Diddy” Combs during the first half of the Tigers’ game…
Coach Prime Scripted: Deion Sanders Comedy in Works With Kevin Hart
Deion Sanders is potentially going primetime, again. Deadline reports that the NFL legend, who has bolstered interest in college football and turned around the…
Sporticast: Deion, Buzz Lightyear and Taylor Swift Take Over Sports
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a recent…
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