Coach Prime Hype Peters Out as Colorado’s TV Ratings Crater
Deion Sanders may be able to play the transfer window like a fiddle, but in his second year as the head coach of the Colorado Buffaloes, the former NFL standout seems to…
Colorado Buffaloes
Headset Insurance: Aflac Can Duck Out of CU Deal If Deion Departs
Aflac’s six-year sponsorship deal with the Colorado Buffaloes, which includes the insurance company’s logos adorning Deion Sanders’ headset, contains early termination…
Colorado’s Deion Limelight Trumps $700K Bonus for North Dakota State
In May 2016, the athletic directors of Colorado and North Dakota State signed an agreement for a football game between their programs to be played on a Saturday some…
Ex-Deion Sanders Assistant Claims He Lobbied Saudi PIF for Buffs’ NIL
Deion Sanders’ brand has reached much further than anyone could have anticipated, if a former Colorado football staffer is to be believed. According to a post on…
Awaiting House, Fontenot v. NCAA Presses On With More Plaintiffs
As attorneys prepare to submit their long-form settlement for preliminary court approval of the House, Carter and Hubbard antitrust lawsuits (“the House settlement”), a…
Shilo Sanders Scores Partial Dismissal of Bankruptcy Lawsuit
A federal bankruptcy judge in Colorado Thursday dismissed some of the claims brought by security guard John Darjean against University of Colorado safety Shilo Sanders…
Shilo Sanders’ Bankruptcy, Legal Woes Complicate NIL Story
University of Colorado safety Shilo Sanders has petitioned a federal bankruptcy court to help him address more than $11 million in debt stemming largely from a civil…
Deion, Colorado Still Haggling Over Nike Co-Branding Deal
The University of Colorado, Deion Sanders and Nike have spent the last half year negotiating formal authorization to sell co-branded apparel, one that a school…
Learfield’s College Deals Prep for Disruption, Plague and NIL
Third-party businesses built on acquiring the multimedia rights to university athletic departments have had a tough go of it in recent years. Just ask Learfield…
Deion Sanders Drives 51% Jump in Colorado Multimedia Revenue
The revenue the University of Colorado generates from its multimedia rights (MMR) jumped 51% in Deion Sanders’ first year as the Buffaloes head football coach. CU’s…
Deion Sanders’ Buffaloes Put Up Mile-High Local TV Ratings
With just a handful of national TV windows left on the schedule, at least for the time being, the hype over Deion Sanders’ Colorado Buffaloes is about to die down a bit…
Best Of 2023
Colorado’s Players Weren’t Insured. Then Travis Hunter Got Hurt
When Colorado star Travis Hunter absorbed a brutal late hit and was sent to the hospital during the Buffaloes’ nationally televised game against Colorado State on Sept…
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