Coach Prime Hype Peters Out as Colorado’s TV Ratings Crater
Deion Sanders may be able to play the transfer window like a fiddle, but in his second year as the head coach of the Colorado Buffaloes, the former NFL standout seems to…
CBS
Fubo Butterfly Effect May Hinder Bronfman Paramount Plan
Edgar Bronfman Jr.’s $4.3 billion bid for Paramount Global is designed to one-up Skydance Media’s proposal to merge with Shari Redstone’s media empire, but the 11th-hour…
Fox Nears Sellout of Super Bowl Ads Before End of Summer
Fox Corp. is on the verge of scoring a massive touchdown for Super Bowl LIX, even though kickoff is a little less than half a year away, according to Variety. The…
Mahomes, Allen and Burrow Will Draw Billions in Ad Dollars in 2024
This story appears in Sportico‘s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Picture Cleveland Browns defensive end…
Boomer Esiason Not Upset About His Departure From ‘The NFL Today’
It was time. Boomer Esiason seemed almost relieved as he discussed his departure this week from his The NFL Today co-hosting duties, saying he was planning on…
Scottie Scheffler Is the Greatest Golfer Alive—and Ratings Poison
Scottie Scheffler’s suspense-free showing in the fourth round of the Masters put the kibosh on hopes for a big TV audience, as CBS’ average delivery of 9.59 million…
A Telecast Unlike Any Other: Inside the Masters’ $0 TV Deals
The Masters bills itself as “a tradition unlike any other,” and while the moniker may be debatable, there is at least one way the event sets itself apart from every…
A Patron’s Guide to the Masters, a Tradition Unlike Any Other
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Perhaps no major sporting event is…
CBS’ Sean McManus Says He’s Leaving March Madness in Good Hands
As Sean McManus enters the final four weeks of his 27-year tenure at CBS Sports, the outgoing exec is hoping that the second leg of his long farewell tour will be as…
Paramount CEO Downplays Impact of 3-Headed Sports Skinny Bundle
The head of Paramount Global today suggested that the parent company of CBS isn’t much bothered by its rivals’ plans to launch a sports-dedicated skinny bundle, telling…
CBS Hits Super Bowl Record 123.4 Million Viewers on OT Heroics
It was only the second Super Bowl to be decided in overtime in the last 58 years, and the first to feature the biggest recording artist on the planet getting in on the…
Super Bowl Overtime Nets CBS Nearly $60 Million in Extra Ad Money
In the waning minutes of what was only the second Super Bowl to be decided in overtime, CBS demonstrated that there’s no such thing as being overprepared. In doing so…
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