Mahomes-Burrow Leads to Best CBS September NFL Rating Since 1998
The Patrick Mahomes-Joe Burrow rivalry has been a godsend for fans and advertisers alike, as their fifth head-to-head matchup served up record ratings for CBS. According…
CBS Sports
NFL TV Ratings Up 14% as Football Returns to a Packed House
The 2024 NFL season got off to a strong start last weekend, and while online pundits and media watchers grumbled about Tom Brady’s debut in the Fox booth, the TV turnout…
An Inside Look at How Army Bankrolls Its Athletics Program
Army, which officially joined the American Athletic Conference this month, received $6.4 million in revenue in the 2023 fiscal year from away-game guarantees, by far…
Netflix to Enlist CBS Sports to Produce Christmas NFL Games
The world’s biggest streamer will work with legacy NFL broadcaster CBS Sports for its much-anticipated Christmas Day games. According to a report in The Wall Street…
Paramount and Skydance Will Beef Up CBS’ Sports Portfolio
Skydance Media’s $8 billion merger with Paramount Global will be marked by consolidation’s usual blitz of cost-cutting measures, but that isn’t likely to apply to the…
Sporticast 353: Joey Chestnut’s Hot Dog Ban Is a Business Story
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including beef in the…
Exclusive
CBS Exploring Sale of MaxPreps, Popular High School Sports Site
CBS Sports is exploring a sale of MaxPreps, the high school sports and recruiting website, according to multiple people familiar with the process. The company has…
After CEO’s Ouster, Paramount Isn’t Fielding Any Questions
Less than a half-hour after Paramount formally announced the departure of CEO Bob Bakish, the company declined to take questions from analysts during a decidedly terse…
Matt Ryan Joins CBS’ ’NFL Today’ as Esiason, Simms Depart
Former NFL quarterback Matt Ryan is the latest retiree to step into the broadcasting booth. CBS Sports announced it is replacing Phil Simms and Boomer Esiason on…
CBS Reporter Tracy Wolfson Gets a Ladder for Post-Game Interviews
CBS Sports sideline reporter Tracy Wolfson is 5-foot-2. Center Zach Edey of Purdue is 7-foot-4. That presents an interviewing problem, according to…
March Madness Ads Sell Out as Spring’s Sure Thing Turns Up Heat
If you’re an advertiser hoping to break off a piece of March Madness, you’ve probably missed your shot. As the men’s First Four closes out later tonight and the women’s…
CBS Sports Sales Boss Exits on High Note as March Madness Cash Soars
For advertisers who’ve vacillated on their March Madness activation strategy, the time to get on the horn to John Bogusz of CBS or Jon Diament of Warner Bros. Discovery…
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