Prime Video, EverPass Sign Distribution Deal for NFL ‘TNF’
EverPass announced a deal with Amazon to distribute the NFL’s Thursday Night Football on Prime Video. The agreement announced Monday was made official in time for…
Thursday Night Football
Amazon’s ‘Thursday Night Football’ Adds More AI Features in 2024
In year one of its Thursday Night Football deal, Amazon raised the bar for streaming sports, showing that primetime level productions could live exclusively on, well…
Ravens, Chiefs Draw 23-Year Ratings High in Blockbuster NFL Opener
If the length of a single toe was all that separated the Baltimore Ravens from a road win against the Kansas City Chiefs on Thursday night, the gap between the ratings…
Charissa Thompson Apologizes After Being Called Out
UPDATED on Deadline with Thompson apology: Fox Sports’ NFL Kickoff host Charissa Thompson is apologizing following an outcry of criticism from her peers after admitting…
Vikings-Eagles Sets New Amazon TNF Mark for Streaming Viewers
Amazon Prime Video notched its biggest Thursday Night Football audience since it began airing the NFL streaming package last fall, as the Vikings-Eagles opener averaged…
Amazon Prime Video Preps ‘Thursday Night Football’ Data-Rich Updates
After Amazon Prime Video spent the offseason doing what tech giants are wont to do—analyze and iterate—the company will kick off Thursday Night Football 2.0 tonight as…
Amazon’s Black Friday NFL Ads Will Be Coming to You Live. Maybe.
Amazon Prime Video is mostly keeping its plans for the NFL’s inaugural Black Friday game under wraps, but the company on Wednesday disclosed one new wrinkle fans can…
Amazon’s Thursday Night Football Preps Targeted Ads for Younger Demo
With just three-and-a-half weeks to go before it kicks off its second season of Thursday Night Football, Amazon Prime Video is still keeping its advertising playbook…
Amazon’s NFL Thursday Nights Offer Target-Rich Ad Environment
Although the cadence is similar, that drip drip drip you hear isn’t the sound of Boston fans sweating over a potential Bruins/Celtics double flop—if it’s the second week…
NFL Awards Amazon Prime Video New ‘Black Friday’ Game in 2023
After gaining rights to “Thursday Night Football,” Amazon Prime is getting a crack at a game on Friday. As reported in Variety, the live-streaming giant will launch…
Brady’s ‘Bad Football’ Can’t Bring Down NFL’s Betting-Driven Viewership
Tom Brady turned 45 in August, and while the seven-time Super Bowl champ isn’t sufficiently long in the tooth to pull off wearing sweats to a wedding, he’s been leaning…
Amazon’s NFL ‘Prime Vision’ Brings Latest Alt-Broadcast Evolution
Alternate sports broadcasts—from Nickelodeon’s slime-filled NFL games to ESPN’s breakout ManningCast productions—have exploded in popularity in the last two years. The…
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