Caliente TV, ViewLift Launch New DTC Service in Mexico
Mexico-based Caliente TV announced it is developing a direct-to-consumer streaming service for its viewers in the country through ViewLift, the U.S.-based digital…
Mexico
NASCAR Cup Series Heads to Mexico City for 2025 Race
NASCAR is bringing its top series to Mexico City next year. The NASCAR Cup Series will host a regular season race at the Autódromo Hermanos Rodriguez road course on…
Baseball-Themed Restaurant Batbox Raises $7.3M in VC Funds to Enter U.S.
Seeking to capitalize on the sports “eatertainment” trend, Mexican baseball simulator maker Batbox has raised $7.3 million in venture capital to bring its casual eats…
NBA Returns to Mexico for Magic-Hawks as League Expands Global Push
Thursday’s NBA slate features only a pair of games on the schedule, but it marks an important night for the league as it returns to Mexico to feature a game for the 32nd…
UFC 290 Spotlights Mexican Champs as MMA Takes on Boxing Hotbed
UFC 290, taking place Saturday at the T-Mobile Arena in Las Vegas, features two Mexican champions who have the potential to reenergize Mexican American fans domestically…
UFC Following China Playbook with Mexico City Investment
UFC is expanding its presence in Mexico, the MMA giant’s latest targeted push to train more elite fighters, and therefore grow its commercial presence, in new…
Exclusive
Spurs Owner Peter Holt Exploring Mexican Soccer Investment
San Antonio Spurs owner Peter J. Holt is among the prospective buyers who have expressed interest in purchasing Mexican soccer club Querétaro F.C., according to…
MLS Marketing Arm Extends Deal With Mexican National Team
Soccer United Marketing, the commercial arm of Major League Soccer, is extending its relationship with the Mexican national team. For the next six years, SUM will…
Exclusive
Club Necaxa Lands $1.5 Million Blockchain Ownership Sale
Club Necaxa has sold 1% of the Mexican soccer team for $1.5 million, using NFT technology. Necaxa co-owner Al Tylis said the winning bid came from North America, and was…
Club Necaxa Offering 1% Ownership Stake in June NFT Auction
Weeks after selling roughly half of the Liga MX franchise, Club Necaxa’s owners are now offering 1% of the team via a unique NFT auction this month. The…
Exclusive
Liga MX Draws First Major U.S. Investors to ‘NFL of Mexico’
For the past few years, American investors have poured money into soccer clubs in England, France and Italy, sensing untapped commercial opportunities. Now for the first…
Exclusive
Mexico’s LigaMX Taps Genius Sports As Exclusive Gambling Data Partner
LigaMX, Mexican soccer’s governing body, has signed an exclusive gambling data partnership with Genius Sports. Under the agreement, Genius Sports will capture data from…
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