Turf Wars: Portable Grass, Watered Turf and NFL Fields’ Next Frontier
This is the fifth and final story in Sportico’s Turf Wars series, examining the business decisions behind choosing natural grass or artificial turf for an NFL…
stadiums
Turf Wars: Real Grass or Artificial Turf Means Big Business Either Way
This is the fourth story in Sportico’s Turf Wars series, examining the business decisions behind choosing natural grass or artificial turf for…
ASM Global Sees Amateur Sports Growth From Boston to Hong Kong
Just a few months removed from its billion-dollar-plus acquisition by Legends, ASM Global continues to expand. Two recent moves highlight one of the ways worldwide venue…
Bruin Capital Buying Majority of Stadium Grass Turf Tech Company
From soccer to the NFL, natural grass playing fields are increasingly becoming a point of contention between players and owners. With that backdrop, sports-focused…
Bears Commit More Than $2 Billion to Domed Stadium in Chicago
The Chicago Bears’ quest for a new stadium has taken another turn. The team has scrapped its plans to build facilities in the suburbs and plans to stay in the city at a…
From Queen to Lil Jon, How Sports Anthems Are Born
It was May 1977, writes Billboard, and Queen had just finished its encore at Bingley Hall in the English town of Stafford when the crowd, rather than dispersing and…
Taylor Swift Helps the NFL Even if Travis Kelce Isn’t Her Boyfriend
Taylor Swift may boost the occasional game’s television ratings and entertainment value when she appears in a luxury box, but the pop icon is much more valuable to the…
NFL Stadium Financing Thrives Despite Inflation, Borrowing Costs
As the NFL season opens, Sportico is examining one of the main components of ever-rising team valuations: the stadium. With the cost of materials rising, stadiums have…
St. Louis MLS Stadium Brings Next-Gen Tech to Scaled-Down SoFi
When fans walk into Citypark on Saturday for St. Louis City SC’s home MLS debut, few will likely draw comparisons to SoFi Stadium, where the onetime St. Louis Rams now…
Opinion
Brands Spend Big on Naming Rights, but Is It Worth It?
Today’s guest columnist is Francis Dumais, managing partner at Elevent. In August, the Cincinnati Bengals and Paycor inked a 16-year, multimillion-dollar deal for…
Opinion
Most Big-Ticket Sports Venues Play Host to Games, and Little Else
Since 1990 over $65 billion (in 2020 dollars) has been spent on stadium construction in North America’s “Big Five” sports leagues, with over $30 billion coming from…
Exclusive
Buffalo Bills Hire Legends to Help Plan and Market New Stadium
The Buffalo Bills have hired Legends to lead project management, sales and partnerships for the new NFL stadium to be constructed in Orchard Park, N.Y. Legends started…
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