Drone Racing League Owner Infinite Reality Inks Google Cloud Deal
Immersive technology company Infinite Reality, which owns the Drone Racing League, announced a five-year agreement with Google Cloud on Thursday as it looks to provide…
Google’s Monopolist Ruling Could Bring Significant Sports Changes
In finding that Google has violated Section 2 of the Sherman Act, U.S. District Judge Amit P. Mehta held Monday that “Google is a monopolist, and it has acted as one to…
Team USA Taps Google as Paris Olympics AI Search Partner
When NBC “chief superfan commentator” Leslie Jones decides to learn about a new sport during her coverage of this year’s Paris Olympics, she will turn to Google Gemini…
Why the Biggest Tech Companies Are Suddenly Streaming Sports
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. When it comes to streaming, sports had…
Generative AI Key Piece of Formula E, Google Cloud Partnership
We still don’t know just how valuable so-called generative artificial intelligence—the ability for computer models trained on mountains of human-made content to create…
YouTube’s NFL Sunday Ticket Facing $1.27 Billion in Annual Losses
The NFL’s newest media partner could lose nearly $9 billion on the league’s Sunday Ticket package before the decade is out, although given the overall state of…
Tech’s Big Four Make Super Bowl Bubble-Proof With Ad DynastiesÂ
The Big Game and Big Tech have a long history. Apple’s “1984” commercial helped turn the Super Bowl into an event known as much for its multimillion-dollar ad spots…
Disney, Google Reach Deal for YouTube TV
Disney and Google said they reached a deal to restore ESPN, ABC and other channels to YouTube TV, two days after a contract dispute knocked them off the streamer…
Disney’s ABC, ESPN Go Dark on YouTube TV After Google Deal Lapses
Disney’s suite of networks—including ABC and ESPN—have gone dark on YouTube TV after the media conglomerate and Google failed to forge a new deal before the midnight ET…
Google Signs On as WNBA Sponsor With ESPN Tie-In
Google and the WNBA have agreed to a multi-year partnership that will make the internet giant one of the league’s top-level “Changemaker” partners and the presenting…
Google Searches for ‘Super Bowl’ Driving Collapse of Roman Numeralization
It’s unlike the NFL to pass up the chance to note an anniversary, and yet, heading into Super Bowl LV, the league has so far failed to recognize the significance of…
Sports Betting Stocks Jump As Google Removes Play Store Ban
Sports gambling stocks DraftKings and Penn National both rose on Thursday afternoon after Google announced that it would allow real-money gaming apps onto the Google…
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