Amazon’s ‘Thursday Night Football’ Adds More AI Features in 2024
In year one of its Thursday Night Football deal, Amazon raised the bar for streaming sports, showing that primetime level productions could live exclusively on, well…
Artificial Intelligence
Drone Racing League Owner Infinite Reality Inks Google Cloud Deal
Immersive technology company Infinite Reality, which owns the Drone Racing League, announced a five-year agreement with Google Cloud on Thursday as it looks to provide…
AI SportsCenter, Local In-Market Games Could Boost New ESPN App
BRISTOL, CONN. — ESPN chairman Jimmy Pitaro sees a world where sports fans could open his company’s app and view a personalized version of SportsCenter focused on their…
Team USA Taps Google as Paris Olympics AI Search Partner
When NBC “chief superfan commentator” Leslie Jones decides to learn about a new sport during her coverage of this year’s Paris Olympics, she will turn to Google Gemini…
AI Video Firm Spiideo Lands $20M Venture Capital Investment
Spiideo, a Swedish firm that makes AI-powered video and analytics software used by teams in the NBA, NHL and English Premier League, secured a $20 million venture…
Scarlett Johansson vs. OpenAI Foreshadows AI’s Sports Shakeup
It’s easy to imagine how superstar athletes could benefit from generative AI technology. By embracing computer model versions of themselves, they could reach more fans…
WSC Sports Launches Next Gen AI-Powered Highlight Tools
WSC Sports has relied on so-called artificial intelligence technology since before AI became the tech buzzword du jour. Nearly a decade ago, the Israel-based startup…
Get Ready for the AI-ified Olympic Games
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. By April 2028, I won’t need to write…
For VR Prophets, 3DTV Serves as a LeBron-Sized Cautionary Tale
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. The first (and last) time I gave 3DTV a…
Generative AI Key Piece of Formula E, Google Cloud Partnership
We still don’t know just how valuable so-called generative artificial intelligence—the ability for computer models trained on mountains of human-made content to create…
Adam Silver Demonstrates NB-AI Concept With Victor Wembanyama
NBA commissioner Adam Silver demoed a potential future for how NBA fans will use AI technology to watch basketball action at the league’s Tech Summit Friday. The…
Opinion
How AI Is Already Changing the Game-Viewing Experience
Today’s guest columnist is Steve Bornstein, president, North America, Genius Sports. I am a futurist. It’s how I view life, how I view our business, and it’s how I…
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