Nike, Hyperice Team Up on Wearable Tech for Athlete Recovery
Nike and health technology company Hyperice have teamed up on two pieces of wearable technology focused on…
Tech
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Scarlett Johansson vs. OpenAI Foreshadows AI’s Sports Shakeup
It’s easy to imagine how superstar athletes could benefit from generative AI technology. By embracing…
Cristiano Ronaldo, Binance Sell NFTs Despite Legal Challenges
When it comes to one of the greatest strikers in soccer history, crypto still has legs. Despite ongoing…
WSC Sports Launches Next Gen AI-Powered Highlight Tools
WSC Sports has relied on so-called artificial intelligence technology since before AI became the tech…
Why the Biggest Tech Companies Are Suddenly Streaming Sports
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight…
BridgeAthletic Training Tool Acquires Game Plan Platform
Strength and conditioning software provider BridgeAthletic is expanding its offerings following the…
Get Ready for the AI-ified Olympic Games
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight…
Genius Sports’ Crystal Ball: Women Thrive, Data Delivers and AI Evolves
Today’s guest columnist is David Levy, chairman of Genius Sports and co-CEO of Horizon Sports and Experiences…
Generative AI Key Piece of Formula E, Google Cloud Partnership
We still don’t know just how valuable so-called generative artificial intelligence—the ability for computer…
Sports Streaming Is Reaching a Tipping Point
Today’s guest columnist is Jed Corenthal, chief marketing officer at Phenix Real Time Solutions. History…
Opinion
Apple and Meta’s New VR Headsets Look Like a Sports Force Multiplier
Today’s guest columnist is Rick Burton of Syracuse University. A few weeks ago, I wrote a Sportico…
EA to Lay Off 5% of Its Workforce, Citing Licensing Costs
Electronic Arts announced on Wednesday that it is laying off roughly 5% of its employees as part of a wider…
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