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Turf Wars: Portable Grass, Watered Turf and NFL Fields’ Next Frontier
This is the fifth and final story in Sportico’s Turf Wars series, examining the business decisions behind…
Drone Racing League Owner Infinite Reality Inks Google Cloud Deal
Immersive technology company Infinite Reality, which owns the Drone Racing League, announced a five-year…
Tom Brady Company Moves Past NFT Collapse With Fan Engagement App
Autograph, the fan engagement company co-founded by Tom Brady, raised $200 million by 2022 with a vision to…
Apple Sports App Adds New Leagues, Features in 2.0 Update
Ahead of the NFL and college football seasons, Apple has made several changes to the mobile sports scores app…
Premier League’s New Offside Tech to Use Genius Sports Platform
As the Premier League prepares to institute semi-automated offside decision-making this season, every EPL…
Sauna Protocol: How Olympic Athletes Adapt to a Warmer World
As temperatures neared 100 degrees Fahrenheit in Paris Tuesday, the adage imploring athletes to keep their…
AC Milan, KAGR Partner to Grow U.S. Fan Demand for European Soccer
AC Milan and Kraft Analytics Group (KAGR), a sports and entertainment data analytics company, have announced…
Powering the WNBA’s Meteoric Rise On and Off the Court
Rebecca Dyer is the director of business development and sales for Genius Sports. Two months into a…
Team USA Taps Google as Paris Olympics AI Search Partner
When NBC “chief superfan commentator” Leslie Jones decides to learn about a new sport during her coverage of…
Personalized Baseball Development App Raises $3M Seed Round
Youth baseball video-based assessment and digital training platform Pelotero has raised $3 million to…
Jayson Tatum, A’ja Wilson Named NBA 2K25 Cover Athletes
Boston Celtics forward Jayson Tatum, Las Vegas Aces center A’ja Wilson and 2024 NBA Hall of Fame…
Genius Sports, UEFA Sign Player Tracking Data Deal
UEFA has tapped Genius Sports to provide player-tracking data for some of its club matches, including the…
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