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Dana White Says $20 Million UFC Sphere Show Will Transform Sports
The UFC will host the first live sporting event inside Las Vegas’ $2.3 billion Sphere this Saturday. UFC…
NLL Inks On-Field Apparel Deal With Castore
The National Lacrosse League, North America’s top league for box lacrosse, has signed a new agreement with…
Varsity Brands Taking on $2.4B Debt to Fund KKR Takeover From Bain
Bain Capital-owned Varsity Brands is getting its third private equity overlord in a decade, as global…
‘Money in the Bank’ 2024 Sets WWE Event Gate Record in Canada
WWE announced Monday its Money in the Bank 2024 event became the company’s highest-grossing arena event in…
WWE’s WrestleMania, SummerSlam, Royal Rumble Heading to Indy in ’25
Sports entertainment powerhouse WWE has struck a broad-based, first-of-its-kind partnership that will bring…
SailGP Returns to New York Amid League-Wide Growth
SailGP, the sailing racing league featuring 10 identical F50 catamarans competing during each two-day event…
Michael Johnson’s Track League Has Its First Runner: Sydney McLaughlin
Michael Johnson’s new track league is getting an endorsement from one of the sport’s best. Sydney…
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear, multimillion-dollar partnership with League…
Shaun White Launches Snowboarding’s First Pro League
Snowboarding legend Shaun White has another trick up his sleeve. The three-time Olympic gold medalist is…
X Games to Shift to Year-Round, Team-Based League in 2026
The X Games is shifting to a team-based league structure—and it wants to be in your face over the full…
Simone Biles’ Ex-Coach Looks to Launch Pro Gymnastics League
Former Olympic gymnastics coach Aimee Boorman is hoping to raise money through an equity crowdfund to stand…
Athletes Unlimited to Launch Traditional Softball League in 2025
Athletes Unlimited (AU), a women’s sports network, is launching a new softball league. Starting in 2025…
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