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MLB Playoff Batting Helmets to Host Strauss Decal in Branding First
MLB helmets will sport a decal advertising European workwear outfitter Strauss this postseason as part of a…
NYCFC Taps Klutch to Sell Premier Sponsorships for New Stadium
New York City FC has hired Klutch Sports Group to coordinate stadium partnerships for the soccer-specific…
WNBA Expansion Team Valkyries Sign Chase as First Jersey Sponsor
The Golden State Valkyries and JPMorgan Chase have signed a multi-year sponsorship that will make the banking…
Browns Announce Stadium Name Deal With Huntington Bank
The Cleveland Browns announced that Huntington National Bank has agreed to a 20-year naming rights agreement…
Commanders Sign Stadium Name Deal With Northwest Federal
The Washington Commanders have landed a new stadium naming rights partner ahead of the 2024 NFL season…
WNBA, Delta Expand Partnership With Sponsorship, Charter Flights
On Monday, the WNBA announced a multiyear partnership with Delta Air Lines, making Delta the league’s…
Minnesota Timberwolves Add Sezzle as Jersey Patch Sponsor
The Minnesota Timberwolves have signed fintech company Sezzle to a multiyear deal as a jersey sponsor ahead…
Man United to Feature Microsoft in Unique Back-of-Jersey Sponsorship
Manchester United is highlighting the partnership between Microsoft and Qualcomm both on and off the…
How 3 Brands are Flexing Their Creative Muscles at Paris 2024
Today’s guest op-ed is from Anaïs Guillemané Mootoosamy, Strategy Managing Director at W Conran Design, part…
Scrubs Maker Figs Bets on Team USA as Q2 Costs Rise
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening…
U.S. Olympic Sprinter Lands Charmin Deal After Porta Potty Mishap
U.S. sprinter Kendall Ellis faced what could have been a huge obstacle at the U.S. Olympic Track and Field…
Paris Poised to Eclipse London in Olympic Sponsor Hospitality
As Paris prepares to host this year’s Olympic Games—with the Eiffel Tower and Arc de Triomphe looming as…
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