From TV ratings to social media engagement to attendance, Indiana Fever rookie sensation Caitlin Clark has changed the outlook of the WNBA not just this…
From TV ratings to social media engagement to attendance, Indiana Fever rookie sensation Caitlin Clark has changed the outlook of the WNBA not just this season, but…
The home run baseball that Shohei Ohtani launched into stands at LoanDepot Park in Miami Thursday to become the first player in MLB history with 50 home runs and 50…
Welcome to Sportico‘s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business…
Nike changed dramatically in the five years under now-departed CEO John Donahoe. And while its hard turn toward direct-to-consumer sales has gotten much of the attention…
The A’s have announced a plan for their final game in Oakland next Thursday that has irked some of the fans planning to attend: an “exit giveaway.” The first 25,000…
The WNBA set numerous attendance and viewership records during its regular season, as Caitlin Clark led a heralded class of rookies-turned-stars. Now the league will…
The NFL’s new policy of requiring head coaches to exchange in-game pleasantries with network sideline reporters isn’t doing much to enhance the quality of the…
Shohei Ohtani on Thursday became the first player to amass at least 50 homers and 50 stolen bases in one season, and at face value, he appears to be the best bargain in…
Nike has replaced CEO John Donahoe with former Nike executive Elliott Hill, according to the $51 billion-in-revenue sportswear giant. Hill will take over effective Oct…
Former Milwaukee Bucks owner Marc Lasry is nearing a deal to buy a control stake in the NWSL’s North Carolina Courage from Steve Malik at a roughly $108 million…
WNBA viewership on Ion more than doubled from a year ago, according to the Scripps-owned network. The network’s WNBA Friday Night Spotlight averaged 670,000 viewers…
There’s a 71-year history of sports-related cases in which courts say athletes have a right in the publicity value of their photograph, imagery and other biographical…
