Jordan Growth, China Stagnation: How Nike Changed Under Donahoe
Nike changed dramatically in the five years under now-departed CEO John Donahoe. And while its hard turn toward direct-to-consumer sales has gotten much of the attention…
Jordan Brand
USC’s Branch Brothers Sign CFB’s First Jordan Brand NIL Deal
The college football season hasn’t started, but standout brothers Zachariah and Zion Branch are already making history. The University of Southern California stars…
Nike Revenue Disappoints, but Jordan Brand Hits $7B for Year
Expectations were modest for Nike ahead of its fourth-quarter earnings report, and the company still whiffed on that low bar. Wall Street analysts expected flat…
NFL Stars Puka Nacua, Maxx Crosby Join Jordan Brand
Jordan Brand just added some NFL stars to its loaded athlete roster, according to Footwear News. With the 2024 NFL Draft just hours away, Jordan Brand announced…
Devin Haney Designs Special Jordan 1 Ahead of Ryan Garcia Fight
Two days before his megafight against Ryan Garcia, a longtime foe from his amateur boxing days, Devin Haney is resting on the couch of his penthouse suite in a swanky…
Paolo Banchero Will Debut the Air Jordan 39 During NBA Playoffs
Jordan Brand is ready to reveal the latest shoe in NBA icon Michael Jordan’s signature franchise, the Air Jordan 39, and it will do so with the help of one of its…
LSU Guard Mikaylah Williams Signs With Jordan Brand
LSU guard and Southeastern Conference (SEC) Freshman of the Year Mikaylah Williams signed an NIL deal with Jordan Brand, the company announced in an Instagram post…
Jasmine Jordan Builds a Dream Team of Women Athletes at Jordan Brand
One week before Jordan Brand announced the historic signing of 16-year-old basketball phenom Kiyomi McMiller, the hooper was in New York City at PMC Studios with…
Jordan Brand’s Second NIL Athlete Is High School Phenom Kiyomi McMiller
Jordan Brand has just added some young star power to its robust athlete roster. On Wednesday, Jordan Brand announced it has signed high school basketball standout…
Jordan Brand Fetes The Notorious B.I.G. With Auction of Rare Jordans
With hip-hop now in its 50th year, Jordan Brand will celebrate the legacy of The Notorious B.I.G.—real name Christopher Wallace—with an auction of rare Air Jordan 13…
Kurt Busch’s Car Inspired by the Air Jordan 11 Concord
The No. 45 Toyota Camry that NASCAR fans will see on the track Sunday is a car all sneakerheads should love. Today, Jordan Brand revealed the car Kurt Busch will…
UCLA ‘Lost’ $99.2M in Under Armour Fight as Big Ten Offers Cushion
UCLA lost about $99.2 million in contract dollars as a result of its prolonged fight with Under Armour and its subsequent Nike deal, but the school can reduce that loss…
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